Investing in thrilling new rides is a priority of ours, but it isn’t the only way we keep experiences fresh and exciting for our returning guests.

We’re lucky enough to be home to many new and classic rides, and so many of these hold special memories. That might be the thrill of your first rollercoaster, feeling invincible on a family ride before making the leap to something bigger, or the magical experience of immersing yourself in a dark ride and its unique sights, sounds and smells.

What we’re saying is, we understand we have an important (and sometimes tricky) role to play in terms of remaining competitive, contemporary and thrilling… while still preserving those important memories and experiences.

That’s why we’re committed not only to renewing our ride offering, but to re-imagining your favourites. It means we’re constantly investing in updating the story, systems, technology and theming of classic attractions, while still honouring what makes them special.

And we believe that approach makes us pretty special too.

Here are a few examples.