Blackpool Pleasure Beach plays home to the UK’s only Nickelodeon Land and will be supporting this weekend’s Illuminations Switch On by supplying Nickelodeon character costumes for the Nickelodeon Grand Parade.

The parade will start at 7:30pm and see children’s most-loved Nickelodeon characters make an appearance, including the likes of the PAW Patrol gang and SpongeBob, Patrick and Squidward. The procession will see the famous characters travel the length of the Golden Mile. They will be joined by around 100 dancers, musicians and street performers as they make their way to the Tower Festival Headland for a free family party.

CEO of Blackpool Pleasure Beach Amanda Thompson OBE said: “We’re thrilled to be able to provide our characters for such a wonderful event. Much like Blackpool Pleasure Beach, the Illuminations is a historical part of the town and it’s great that we can support them.

“As the UK’s only Nickelodeon Land it seems only right that we get involved in the Nickelodeon Grand Parade, and we are so excited be able to assist in such a fun-filled, memorable evening. Our characters will be safely transported from their home here at Blackpool Pleasure Beach to Central Pier where they will board the float and do what they do best – entertain!”

This year, the Illuminations will kick off on Friday 1^st of September and light up every night until Monday 1^st January 2024 and will showcase a variety of spectacular lights – some returning favourites and some brand-new debuts.

The Illuminations will be switched on this evening by legendary musician Sophie Ellis-Bextor, who will officially flick the switch and play some of her greatest hits.

“See your favourite characters all day here at Blackpool Pleasure Beach and brave our thrilling rides, then top off your day by attending the Switch On” Amanda added. “The day is set to be an entertaining one as our characters showcase all that Blackpool has to offer.”

Thrillseekers of all ages can enjoy the UK’s only Nickelodeon Land at Blackpool Pleasure Beach, which is loaded with 12 rides and attractions. Join forces with your favourite characters everyday including SpongeBob SquarePants, Patrick, Squidward and the PAW Patrol Pups – Chase, Marshall and Skye. Equipped with a Nick Shop and family restaurant, children can hop on board Diego’s Rainforest Rescue, and enjoy SpongeBob SquarePants Bikini Bottom Bus Tour and Blue Flyer, whilst older thrillseekers can step aboard Nickelodeon Streak or soar through the air on the Avatar Airbender.